Why a gift and not a gift card?
Store gift cards get lost, expire, or sit unspent. This gift is money. It lands on
Holiday Care Packages for NICU/PICU Families's Support Page and pays out with everything else they've received,
whether or not they ever open it. Pick a category to say what you had in mind; they spend
it where it's needed most, and you'll see when it's opened.