Socio-onomastics

Difficult to pronounce, important to understand. Socio-onomastics is the study of how personal names function as cultural, social, and identity markers, tracking how naming trends, class, and regional variations change over time.

What does that have to do with Santiago? Everything. Did you know that Dave and Vale started their family in Santiago, Chile? Did you know that Santiago translates to “James” in the English language, and that James is deeply rooted in Santiago’s lineage?

Socio-onomastics is just a word, but what it represents is real: family. Knowing that Santiago has a family of supporters standing with him is seriously powerful! Thank you for your support, it can be felt!

PS: When we say family, we mean you. 

#santiagostrong